General Commission
for Audiovisual Media (GCAM) was established under the Council of Ministers’
Resolution No. 236, dated 21 Rajab 1433 H as a body with independent legal
personality enjoying financial and administrative independence. In Shawwal 1433
H, the Regulations of GCAM, which includes that the Commission shall have a
board of directors chaired by His Excellency the Minister of Media, was
approved.
GCAM is entitled to regulating
and supervising the audiovisual media sector within a framework that guarantees
a clear methodology for all stakeholders, including beneficiaries, entities and
workers of this field, in accordance with the Kingdom's media policy.
Seeking to establish
a pioneering infrastructure for the sector, GCAM is moving forward with steady
steps to develop all types of activities related to audiovisual media, and to
monitor its content, ensuring the provision of high-quality services and a
diverse and beneficial media content, in addition to raising the level of
entertainment options for the consumer, in the interest of market transparency
and the promotion of the Kingdom’s established values.
GCAM also looks
forward to the future through developing media talents, enhancing locally
produced content, and increasing the proportion of the media sector's
contribution to job creation, as well as adopting the most recent trends and
best practices approved at the regional and global levels.
Contributing to the
achievement of Vision 2030, GCAM seeks to create an investment environment to
enable national media companies, attract foreign direct investments, and
stimulate economic activity in the areas of audiovisual media.